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(includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Involves market research and implementation planning. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? - Team player with good communication skills. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Duplicates credit in the former DSO 566. Rotaract Club Of Nsit Regency. learning, and the use of big data in marketing analytics. GMAT or GRE scores are required. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. fu. bmP"]_CLL`]@Mg`x 8
The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN
../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Instructions for faculty to add a syllabus or biography link. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Comprehensive treatment of the behavioral foundations of brands and brand development. %PDF-1.5
USC Marshall Faculty are award-winning scholars who publish cutting-edge research. %PDF-1.6
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472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing - Passion for marketing and desire to exceed and excel. Examines happiness and wellbeing in consumer culture. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
We are top 5 in the UK for Marketing (Complete University Guide, 2023). 132 0 obj
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Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. If you're curious about how data informs . UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. %PDF-1.7
This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity ! GZ7T"%+ToBn' c
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Graded CR/NC. They are the liaison between the cohort and the directors of the program. Supervised on-the-job business experience in the field of marketing. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. ` pPh=\kv)YL Vf`Ar \4
, etc. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endobj
Issues about why new products fail and how brand images are managed in the marketplace are discussed. Open only to Doctoral students. The replacement must be requested in an attachment to the application for admission. About this course. 125 0 obj
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Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. %
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hbbd``b` Graduate Certificate in the Business of Entertainment. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 77 0 obj
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y2IP{cF_Re*7R;(;2f zCVV:cxZ. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. They can take an additional two full-term courses at no extra charge. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. <>>>
Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. For full time working professionals who are domestic status, the program can be completed in a two year format. 153 0 obj
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Prerequisite: MKT 445. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Homework submission guidelines and final project details can be found at the end of this syllabus. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. - Strong desire to learn and think critically and innovatively. Did you find what you needed today? endobj
As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. %%EOF
Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. . It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. ** If not completed as a required course. Graded CR/NC. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C
MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 102 0 obj
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Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. The GMAT is preferred. Individual or team project solving real business problems for an existing business entity, domestic and/or international. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Education. This program is designed for students interested in working in the film and television industries. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j endobj
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Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 1 0 obj
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A minimum cumulative GPA of 3.00 is required for graduation. %PDF-1.5
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The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. d_"Y"WjJg
VxI^Vi $'=5. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. For additional information, visit marshall.usc.edu/MSMkt. endobj
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The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Maximum units which may be applied to the degree to be determined by the department. 4 0 obj
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Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Seminar. You may EMAIL the SAC. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Graded CR/NC. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v
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You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. We will study various We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. ) Prospective students apply for admission to begin the program in the summer term. The Columbia Advantage 01 Academics Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Exploration of alternative branding strategies and marketing tools for brand development. Open only to sophomores, juniors and seniors. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Prerequisite: BUAD 307 or MKT 385x. 2 0 obj
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. HSKo@Wq] In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. A Personalized and Global-Focused Curriculum. Javascript is currently not supported, or is disabled by this browser. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. hbbd```b``^"k@$ The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Open only to juniors and seniors. 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