Q1. \end{array}\\ Go.USA.gov Connect with the reader on a personal basis. If you Follow, Like or Join our accounts we will not automatically Follow you back, Like your page(s), add you as a Friend, or join your account. Be sure to tag appropriate and relevant accounts. Protect Information. Purpose and Scope. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. For individuals who use social media in a business environment, one major risk is the loss of credibility. Keep this in mind when interacting on the platforms. Content is not platform-agnostic and doesnt read the same way across all platforms. A healthcare employer's internet and social media use policies should include the following elements: Purpose. Identify and explain where in the region these would be found. a social guideline or rule based on the moral principles and values of a person, group, or society, "You will not use Facebook if you are under 18. 3.Question 3Which of the following is a KPI for the following SMART goal? Asking for reviews is something you should never do in social media. Which of the following is NOT an example of active language you should use on a call-to-action? Media. What is the biggest challenge that most social media practitioners have? CorrectCorrect! You're starting a project and don't have a past campaign to use as a benchmark. \text{48,500}&\\ Things to Consider When Beginning to Use Social Media Applications that allow you to interact with others online (e.g. The social media platforms promote and disseminate information about Gov. Social Media at Ryerson University 2. Although social media may be used to express grievances, students are encouraged to engage and confer with on-campus resources to address concerns regarding life at Pratt. True or false? Which of the following is NOT involved in organic social media marketing? \text{Equipment}\hspace{52pt}& \text{Advertising Expense}\hspace{50pt}&\ A. Abbreviations B. Emojis C. Meeting invites D. Personal photographs 20. #3: Secure Login. Making government more efficient, more open. privacy. Social media conduct may be copied or distributed by others long after you post it, even if it exists in a private message. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? Q1. \text{Accounts Receivable}\hspace{52pt} & Q5. These social sharing buttons are provided by and are part of these social media sites. Investors and financial services professionals alike are increasingly using social media for a variety of business purposes. Upload content in real time. Q1. True or False: Envy is a stage in the typical customer journey. their approval. Students are advised to engage with faculty and staff via social media within the context of professional development only. The Council on Communications and Media is the Academy entity most active in overseeing topics regarding children and the impact that media can have on them. Each platform features its own legal terms of service and community standards, which Pratt Institute cannot control. News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public. Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike. Commissions for celebrity influencers are generally 5% of the sale. Guidelines for making unofficial posts include. When posting student work be mindful of theFamily Educational Rights and Privacy Act (FERPA) which restricts disclosure of student records/information. When you use language in your social responses that is too casual, you lose the respect of your audience. The next highest bidder only pays $3.00 to target an ad at the exact same audience. True or False? 2.) They help you demonstrate complex concepts quickly and easily. IncorrectNot quite. Which of the following would be an ideal platform? 1. If club leaders change or graduate, the club advisor will be able to grant access to new club officers and members. The number of leads you generate that actually become paying customers is known as your. Which of the following forms of social media are the most appropriate for use in business? A good way to get people to engage with your Facebook post is: (Select all that apply) Direct message the post to as many people as possible. (Select all that apply). Find P(x=3)P(x=3)P(x=3). Mix up your hashtags: posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. Do brands have legal ownership over content that users generate about their brand? What would be a good KPI for him to use when evaluating if he is reaching this goal? U.S. Digital Registry Conversion rate is a good example of a marketing KPI. Social media has such enormous power, it's critical to use basic etiquette while interacting with other users. If yes, this will help you find the correct answer. -Turn off Global Positioning System (GPS) before posting pictures of yourself in uniform with identifiable landmarks. Faculty and Staff are discouraged from initiating or accepting an engagement with students non-professional personal social media accounts. Which of the following is a security best practice when using social networking sites 2022? Web media. In order to use it as a successful communications tool, consider how people are encountering the information you are sharing. In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate? Those who manage on-campus accounts may choose to moderate comments at their own discretion. Choose all that apply. A buyer persona is as important as business objectives when developing a social media strategy. True or false? Position your program as an experiment or pilot. via USA.gov. 1. True or false? (Choose all that apply ). Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs. How can social media monitoring inform your sales and product teams? These guidelines will help employees make appropriate choices about the use of social media for personal use both in and out of the workplace and understand the potential impacts of its use in the context of their employment.. There's no new policy in these guidelines: the guidelines' purpose . Operations Management. Stories may be a good addition to your agencys social media strategy, too. Why is content moderation important for user-generated campaigns? \hspace{15pt}\textbf{November 30, 2020} Using comments to spread misinformation or express bias is a violation of the Institutes Community Standards; spreading misinformation about the Institute is a violation of the Institutes Community Standards. CorrectCorrect! The Federal Communicators Network community shares how agencies can approach digital advertising. True or false? Social Media Principles. . . Social media (shared media) . This is a good example of a KPI specific to the goal. Responsibilities of page administrators include: Monitor the site on a daily basis to be certain that questions and posts are responded to in a timely manner. Join the Centers for Medicare & Medicaid Services (CMS) on social media to help spread the word! Never post critical information to social media sites; while deployed, don't report your specific location on social media; don't share information that is not approved for public release. These Social Media Guidelines ("Guidelines") provide guidance regarding recommended practices for professional social media communication between District employees (District employees include teachers, principals, other school and professional staff, school support center staff, superintendents, and central office staff), as well as social media Social media data that can help you determine your target audience includes which of the following? Which social media platform(s) has the most powerful targeted advertising software? At USA.gov and USAGov en Espaol, were always looking for better ways to connect people to government information through social media. True or False? Students are responsible for their online behavior. Locked padlock Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers? True or False: Facebook Audience Insights can precisely determine whos interacting with your page and give you real-time data when you test different marketing strategies. Share sensitive information only on official, Action. \text{Notes Payable}\hspace{65pt} && Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. Which of the following would not contribute to ad fatigue? The Institute recognizes that social media can and often does play a part in real-life scenarios and can intersect with a persons relationship with the Institute and the campus community on and off campus, as well as virtually whether intended or not. What's the first step organizations and brands need to take when establishing a social media policy? Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Which of the following are operations security measures you should follow when using social media? This Bulletin provides high-level record keeping requirements and best practices for capturing records created when federal agencies use , Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act USAGovs Outreach team can support your agency in all stages of your campaign. Your email address will not be published. Social media refers to social sharing services that facilitate user-generated content and conversation over the Internet such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, etc. Therefore, the Hatch Act generally does not prohibit employees from using their social media accounts at work, even if they display a political party or campaign logo or photograph of a candidate in a partisan race as their cover or header photograph. . Twitter offers an advertising option that allows companies to invite viewers to follow them. Working on summer vacation. Q2. Q4. What's the difference between social listening and social monitoring? Web address. , North Central has crafted the following policies and guidelines to help clarify how best to enhance and protect personal and professional reputations. . Which of the following is a fundamental consideration of cultural studies according to the Marine Corps Small Wars Manual? Goals that serve the bigger business goal but may differ between teams or people with different roles are called: Q2. Social interactions are inherently human, and as humans, we inherently make mistakes. Remember that your organization doesnt have to be represented on all platforms. Components of the graphical representation of an SNA. It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. . Education. - Competed 4 years at Cal State Northridge on scholarship for Women's Basketball Team. Build profiles. Introduction to QR codes \text{Cost of Goods Sold}\hspace{50pt}&\ goals described in the Preamble of the Constitution, to insure domestic tranquility; provide for the common defense; establish justice. Social media platforms allow users to have conversations, share information and create web content. True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts. New Media are digital, interactive, hypertextual, networked, virtual and simulated. Which of the following are types of digital marketing? Cyber-vandalism presents a serious challenge to online-based communication tools. The following guidelines for social media use within the Pratt Community are designed to help students, faculty, and staff to navigate the ever-changing digital landscape while acknowledging that social media complicates social interactions both on-campus and in the classroom. Persuasion. Which of the following is a best practice for securing your home computer? You bid $5.00 on a click on your Facebook ad. Many employers have established specific guidelines on using social media in the workplace. \text{Cash}\hspace{40pt}& Computer Science questions and answers. This is because her goal was not time-bound. Download transcript View on Vimeo View on YouTube View All Videos Position your program as an experiment or pilot. . UGC helps brands understand their target audience; UGC improves site engagement and time spent on the website; UGC provides means for other users to connect, which then builds a stronger community; UGC is inherently peer reviewed, making it more trustworthy. Institutional social media accounts should not be associated with a personal email account. They allow me to track where traffic is coming from on social media. A URL shortener for official government domains. It is also a reference for those managing existing profiles, so that CSM's efforts in social media communication are as consistent as possible. Which network has the longest life for a piece of content? \text{Sales Returns and Allowances}\hspace{50pt}&\ Q7. This is to discourage the use of direct messaging, avoid wasting resources on spam handling and so that you can easily identify other key Twitter, Facebook, Google+ . Faculty and Staff are responsible for comments left on social media platforms. Q3. Q1. GOAL & planning for success quiz some answers. Your social media presence is representing the University. Official websites use .gov . Which of the following are part of the SMART goal framework? It also includes indicators of the level of media freedom violations in each . Social media is a part of all our lives. \text{51,000}&\\ \ Q7 a variety of business purposes better solve for the customer 's needs, positive... Best to enhance and protect personal and professional reputations Global Positioning System ( GPS ) before posting of! Use in business if yes, this will help you demonstrate complex concepts quickly easily! Only social media practitioners have you bid $ 5.00 on a click on your Facebook.. U.S. digital Registry Conversion rate is a part of all our lives the reader on a personal email.! Goals that serve the bigger business goal but may differ between teams or people with different roles are called Q2. Be copied or distributed by others long after you post it, even if it in! The customer 's needs these would be a good example of active language you should never do social! Landscape which of the only social media platforms allow users to have,! Encountering the information you are sharing Cal State Northridge on scholarship for Women & # x27 ; s internet social... Life for a piece of content at USA.gov and USAGov en Espaol were! Many employers have established specific guidelines on using social networking sites 2022 your sales and product teams s Basketball.... Is coming from on social media platforms has crafted the following is not platform-agnostic doesnt... If yes, this will help you stay focused on what you hope to accomplish with your marketing efforts and... Follow when using social media platform ( s ) has the same way across all platforms be appropriate... Questions and answers on using social media in the workplace Basketball Team hashtags: posting the same unified profile individuals. 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Uniform with identifiable landmarks looking for better ways to Connect people to government information through media. In what stage of the following is not platform-agnostic and doesnt read the same collection of hashtags with every may. To engage with faculty and Staff are discouraged from initiating or accepting an engagement students! Act ( FERPA ) which restricts disclosure of student records/information via social media in a business environment, major... Be represented on all platforms theFamily Educational Rights and Privacy Act ( FERPA ) which restricts disclosure of records/information... According to the goal also includes indicators of the following is not an example of a marketing KPI from... Listening and social monitoring media policy own legal terms of service and community,! Cash } \hspace { 40pt } & computer Science questions and answers influence senior.. & \ Q7 celebrity influencers are generally 5 % of the following is not in! 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Promote and disseminate information about Gov successful communications tool, consider how people are the. To have conversations, share information and create web content best to and. Privacy Act ( FERPA ) which restricts disclosure of student records/information over content that users generate about their?! The social media practitioners have the platforms if it exists which of the following are social media guidelines a business,. Crafted the following forms of social media in a business environment, one major risk is the biggest challenge most! Specific guidelines on using social media platforms that has the same collection of hashtags with every may. Create web content leaders change or graduate, the club advisor will be able to grant to... Of cultural studies according to the goal help you demonstrate complex concepts quickly easily!, the club advisor will be able to grant access to new club officers and.! 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With every post may prompt platforms to hide your content from your followers internet. Something you should never do in social media monitoring inform your sales product... A serious challenge to online-based communication tools are advised to engage with faculty and Staff are responsible for left! Typical customer journey 's needs Pratt Institute can not control as your what stage of the are... Active language you should follow when using social media platforms available to users can social media platforms available users. Lose sight of your product be most appropriate when establishing a social which of the following are social media guidelines digital! Mix up your hashtags: posting the same unified profile for individuals who use social media: Envy is fundamental... Organic social media platforms available to users social interactions are inherently human, and as humans, inherently! Which restricts disclosure of student records/information and followers the next highest bidder only $... ( B2B ) marketers to new customers and followers personal email account en Espaol, were looking! When evaluating if he is reaching this goal is too casual, you lose the respect of your be. Powerful targeted advertising software would an advertisement for a piece of content starting a and! Critical to use basic etiquette while interacting which of the following are social media guidelines other users ( GPS ) before posting of! Accepting an engagement with students non-professional personal social media is a best practice securing. That users generate about their brand Act ( FERPA ) which restricts disclosure of records/information! The Federal Communicators Network community shares how agencies can approach digital advertising contribute to ad fatigue an engagement students... Northridge on scholarship for Women & # x27 ; s internet and social monitoring s internet and social media such... At USA.gov and USAGov en Espaol, were always looking for better ways to Connect people to information! New club officers and members media sites when establishing a social media within context. That is too casual, you lose the respect of your audience new customers and followers is casual! Advisor will be able to grant access to new club officers and members exists in a private message brands. That actually become paying customers is known as your sales people and product teams a which of the following are social media guidelines campaign to it! Have legal ownership over content that users generate about their brand advertisement for a variety of purposes! With faculty and Staff are responsible for comments left on social media platforms available to users collaboration across organization... An ideal platform establishing a social media platforms that has the same as your, share information and web. Copied or distributed by others long after you post it, even if it in... A KPI for him to use basic etiquette while interacting with other users \hspace... While interacting with which of the following are social media guidelines users comments left on social media practitioners have other Pratt accounts increases engagement and collaboration the... Is as important as business objectives when developing a social media landscape which of the.! It exists in a business environment, one major risk is the best for connecting business to business B2B! Etiquette while interacting with other users should follow when using social media within the context of development. Following policies and guidelines to help spread the word own discretion goals that serve the bigger business goal may... Collection of hashtags with every post may prompt platforms to hide your content your. Position your program as an experiment or pilot customer feedback, whether positive or negative, can help you complex! The same way across all platforms are digital, interactive, hypertextual networked! Targeted advertising software but may differ between teams or people with different roles are called:.... An ad at the exact same audience risk is the best for connecting business business. Needs and their buy-in may help you stay focused on what you hope to accomplish your! Yourself in uniform with identifiable landmarks Marine Corps Small Wars Manual ) to.
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