global brand counterfeiting report 2020global brand counterfeiting report 2020
"The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. Analysis - Secondary Liabilities14.1. According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD. The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Gucci vs Alibaba7.2. The report titled 'Global 500 - 2023' is published annually and ranks world's most valuable and strongest brands. statistic alerts) please log in with your personal account. Dont miss out on ET Prime stories! Simply put, when counterfeiters sell a product that looks the same as the original but at a lower price, the authentic brand will lose sales. hbbd```b``"nH6"}D)"' DKd2 Your Reason has been Reported to the admin. I was granted an invitation to study the use of design and craft for ceremonial practice with Qero shamans in the Sacred Valley region of Peru through the Rainbow Jaguar school. This figure was 4.7 billion euros for cosmetics and Voz weavers are cultural protectors in their community as mothers, storytellers and artisans. The amount of total counterfeiting globally reached $1.2 trillion in 2017 and is projected to reach $1.82 trillion by 2020. Global marketplaces, which once offered authentic regional crafts, are today flooded with machine-made counterfeit copies of designs that are sold for a fraction of the price. United Kingdom15.10. History of celebrity's promotion5.3. Sales statistics, reporting on deliveries, sales, behavioral parameters of users. All Rights Reserved. Photo Credit: Kat Westerman. For further information, or to speak to one of the authors of the report, please contact Catherine Bremer in the OECD Media Office (+33 1 45 24 80 97). Trends in Trade in Counterfeit and Pirated Goods covers all physical fake goods which infringe trademarks, design rights or patents, and tangible pirated products, which breach copyright. Should Indian economy prepare for a below-the-belt jolt? Case Laws7.1. Sales for all or each distributor, certain product or group, location reports (where the product or a group of goods were sold), stock balance at the distributor's warehouse, grouping of various data metrics by sales, and user behavior. Is there any medium as connected as Internet?5.4. Work with product feeds data (product databases). According to the Global Brand Counterfeiting Report 2018-2020, world counterfeiting reached 1,2 trillion dollars in 2018. Dublin, May 15, 2018 (GLOBE NEWSWIRE) -- The "Global Brand Counterfeiting Report, 2018" report has been added to ResearchAndMarkets.com's offering. WWD: What experiences have you had firsthand with counterfeit textiles? These crimes have generated serious economic challenge along with social and environmental harm. Weband the data brands provide in Brand Registry; and brands can more quickly find and report suspected infringement. The overwhelming popularity and increased dominance of e-commerce isnt going away anytime soon. Some brands have gone to extreme lengths in an attempt to halt sales of counterfeit versions of their products. The illegitimate acts also have a bad impact on the overall growth of the businesses. J.E.A. Counterfeiters must also combine deceptive product quality with the ability to infiltrate global SCs without the deterrent of possible detection. There is some good news: Retailers and governments are recognizing the danger of counterfeiting and are pledging action to combat it. And companies such as Voz, a luxury ethical fashion brand, is working to mitigate the effects of counterfeiting in the artisan community. Estimated losses due to counterfeiting of textiles, apparel, footwear, cosmetics, handbags, and watches amounted to $98 billion, which included counterfeiting from off-line and online channels,all according to the Global Brand Counterfeiting Report 2018. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. According to the Global Brand Counterfeiting Report 2018, counterfeit goods reached 1.2 Trillion USD in 2017 and are set to grow to over 1.8 Trillion USD by 2020.
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18 March 2019 -Trade in counterfeit and pirated goods has risen steadily in the last few years even as overall trade volumes stagnated and now stands at 3.3% of global trade, according to a new report by the OECD and the EUsIntellectual Property Office. This statistic is not included in your account. Since many consumers are unaware that the product they purchased is counterfeit, when the item fails to work correctly, falls apart or overall doesnt meet their expectations, the customer will blame the authentic company. Hundreds of thousands of brands lose trillions of dollars due to counterfeiting. 20 Jan, 2023, 07.47 PM IST Mukesh Ambani beats Nadella to bag 2nd rank on worlds top CEOs list You need at least a Starter Account to use this feature. Estimated losses due to counterfeiting of 2023 International AntiCounterfeiting Coalition Terms of Use Privacy Policy, Global IP Partners and Memoranda of Understanding, Trends in Trade in Counterfeit and Pirated Goods, Learn about our exhibit at the Crime Museum. Young single mothers have been able to return from domestic jobs in large cities to their rural homeland and make a living weaving with Voz locally. It is vital that we do more to protect intellectual property and address corruption.. The Tags, Hashtags & Search5.7. Show publisher information Past OECD-EUIPO analysis has shown that free trade zones where economic activity is driven by reduced taxes, customs controls and lighter regulation can unintentionally facilitate counterfeit trade. Singapore15.8. Additionally, Voz works with the University of Chiles Kinesthesiology department and the local Lions Club to provide a tailored health care program to our weavers: free kinesthesiology workshops and take home treatment tools, free eye tests and glasses, and free focal lamps to improve lighting conditions and protect their eyesight. Get all the top news stories and alerts straight to your inbox. Adverse effects of Social Media5.9. %PDF-1.6
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The ideal entry-level account for individual users.
Source: Global Brand Counterfeiting Report, 2018. our manager will answer you within one business day. Customs officials also noted an increase in counterfeits of goods less commonly seen in the past such as branded guitars and construction materials. International Monetary Fund (IMF) managing director Kristalina Georgieva said the global economy may have turned a corner with signs of growth bottoming out and inflation trimming down.
By aiding artisans in opening bank accounts and providing sustainable incomes that are flexible to the rural way of life, we believe we support weavers in continuing the practice of their indigenous craft knowledge and culture, as well as enabling them to stay put in their local indigenous territories since they can bring work opportunities home and dont need to leave for the cities. Copyright 2020 BrandProtect Corp. All rights reserved. Globalization - A Double Edged Sword4. We have provided dozens of artisans over seven years of steady employment as a start-up and sold their handmade pieces in some of the most luxury boutiques in the world. The illegitimate acts also have a bad impact on the overall growth of the businesses. E Commerce - A New Platform for Counterfeiters7. United States of America16. [i] Counterfeiting includes, but goes way beyond, fake watches or bogus polo shirts. The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. Through choosing to weave for a living (and their ability to do so), they are protecting and sharing their cultural knowledge within our group and outside of it. Small parcels accounted for 69% of total customs seizures by volume over 2014-2016 (57% via post and 12% via courier), up from 63% over the 2011-2013 period. 0
Working with over 100 countries, the OECD is a global policy forum that promotes policies to improve the economic and social well-being of people around the world. Each color and shape composes a scripture older than the written word, and so it is for most cultures in the world. These crimes have generated serious economic challenge along with social and environmental harm. Mens underwear sales are falling. The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes Trends in Trade in Counterfeit and Pirated Goods puts the value of imported fake goods worldwide based on 2016 customs seizure data at USD 509 billion, up from USD 461 billion in 2013 (2.5% of world trade). In fact, the trade of fake merchandise has slowly risen over the last few years and now accounts for 3.3% of global trade, according to a recent report by the Organization for Economic Cooperation and Development (OECD). Luxury Brands & Celebrity Endorsement5.1. We also take full responsibility to buy each item and sell it through our international brand channels (madebyvoz.com, Farfetch, the Maiyet Collective, and our global stockists).
The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online The amount of total counterfeiting globally reached $1.2 trillion in 2017 and is projected to reach $1.82 trillion by 2020. Hong Kong15.5. Now, with the explosion of e-commerce and social media, the lines between real and fake are much more blurred. The unprecedented pandemic for Brand Protection needs acts as a major accelerant for this trend. The Organisation for Economic Co-operation and Development (OECD) reports Luxury Brands & Celebrity Endorsement5.1. Research and Markets. WebBrand Counterfeiting Grail market report explains the definition, types, applications, major countries, and major players of the Brand Counterfeiting Grail market. Cloth was born of our human instinct to protect, adorn and revere the human body and natural forces that govern our universe. endstream
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Retailers must invest in stopping the problem before it happens or, worse, becomes rampant and more difficult to regulate. There is also a business threat of counterfeit products, as it results in a loss of revenue for the brand that is being copied. .GEe(t1DwF]G>p2!
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0}}K.]3ghn+O+*`6x%J6 EyO)XQ8iU6if{E: More than one hundred Qero weavers, silversmiths and shamans generously opened their world to me through interviews and conversations teaching me about their cultures exquisite craft tradition, the character of each shape, symbol, color, the intended use of their designs, and the anthropological and spiritual significance of their craft. According to a recent report by the World Spirits Alliance, 26% of global alcohol consumption is illicit. This will alert our moderators to take action. After years of learning about the consequences of counterfeit textiles, I founded Voz to create rural work opportunities for artisans so they could continue their cultural art forms and symbolic practice and make a fair living from their talents and heritage. Opinions expressed are those of the author. Internet service providers15. Future Threat- 3D Printing & Counterfeiting11. Clothing and Textile12.2. &LStPdLYCT2iZ$LCiY]Xg. Upon purchase, the client receives a certificate in his application. As a Premium user you get access to the detailed source references and background information about this statistic. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. Please create an employee account to be able to mark statistics as favorites. But even after all the measures, the counterfeit market is booming rapidly. According to the Global Brand Counterfeiting Report 2018, the volume of international trade in counterfeit goods reached $1.2 trillion in 2017 and is expected to Access to this and all other statistics on 80,000 topics from, Show sources information Register in seconds and access exclusive features. According to Research and Markets 2018 Global Brand Counterfeiting Report, global online counterfeiting caused losses of more than $320 billion in the year 2017. Unfortunately, many online retailers dont have the knowledge or tools to filter counterfeit products. Birmingham, Alabama Area.
Here, Aarons discusses the importance of preserving cultural identity and the true modern tragedy of counterfeit textiles.. For example, fake clothes can cause skin infections and rashes. In 2013, trade in counterfeit and pirated products accounted for approximately USD 461 billion, more than 2.5% of world trade (OECD/EUIPO 2016 ). Other major points of origin include the United Arab Emirates, Turkey, Singapore, Thailand and India. 2023 Fairchild Publishing, LLC. A growing number of businesses in Singapore, Hong Kong and emerging economies like Brazil and China are also becoming targets. The countries most affected by counterfeiting in 2016 were the United States, whose brands or patents were concerned by 24% of the fake products seized, followed by France at 17%, Italy (15%), Switzerland (11%) and Germany (9%). Final figures arent yet available for 2020, but experts estimate brands lost about $2 trillion. ETRise MSME Day 2022 Mega Conclave with Industry Leaders. EU Directives and Regulations13.3.1. Sign up today for your free Reader Account. 1. Counterfeiting & Trademark Infringement in Biggest Markets15.1.
The big picture: Amazon, Alibaba and other retailers have failed to keep up with the soaring business in counterfeit brand makeup, skin care and other goods, which is to balloon to $1.8 trillion by 2020, a 50% jump from $1.2 trillion last year, per the 2018 Global Brand Counterfeiting Report. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.
Average age globally5.6. Fast Fashion5.8. And only through this lens can one begin to understand the true modern tragedy of counterfeit textiles. The Key To Business Success: Cultivating An A Team Of Force Multipliers, 15 Costly Mistakes To Avoid When Developing Wearable Tech, 12 Smart Steps For Building A Comprehensive And Effective IT Budget, How To Enhance Public Health Data Management: Lessons From The Intelligence Community, Securing The Future: The Most Critical Cybersecurity Trends Of 2023, How CFOs Can Maneuver Through Fiscal Storms With AI, ROI And Cost-Cutting, Louis Vuitton is working closely with Microsoft and ConsenSys to create the Aura Ledger, the Trump administration said it plans to crack down more aggressively. Counterfeit automotive parts, smartphone/tablets and even vapes can cause serious personal injury and even death. [2] Dr. Nam D. Pham, IP Creates Jobs for America (2013). The risks of counterfeiting are real. Read the report: Trends in Trade in Counterfeit and Pirated Goods. Product feed data conversions into Google Merchant Center feed. endstream
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To compensate, they are pressured to sell knockoffs and secondhand used clothing alongside their artisanship, as well as craft quicker, more simplistic designs. Voz is their partner in their mission to protect their culture, providing design innovation and production tools, quality materials, and ongoing market access through our brands expression. For example, the 2018 Global Brand Counterfeiting Report estimates that global counterfeiting has reached $1.2 trillion. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. You may opt-out by. Pro Investing by Aditya Birla Sun Life Mutual Fund, Canara Robeco Equity Hybrid Fund Direct-Growth, Ensuring brand protection and integrity in the times of Covid-19, (Disclaimer: The opinions expressed in this column are that of the writer. Creation and distribution of promo codes according to conditions. The problem has intensified to staggering levels, as shown by a recent Organisation for 1. The other side of the E-commerce Industry9. And just last month, the Trump administration said it plans to crack down more aggressively on imports of counterfeit products, targeting merchants, warehouses and third-party websites that are largely responsible for the widespread nature of this issue. I began learning about counterfeit textiles and their consequences through field research for my design thesis work in 2006. 1879 0 obj
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: Originally, people relied on a balance of agriculture and craft for sustenance and income. Trade Related Aspects of Intellectual Property Rights, (TRIPS)13.2. ", Various sources (scantrust.com), Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) Statista, https://www.statista.com/statistics/1117921/sales-losses-due-to-fake-good-by-industry-worldwide/ (last visited March 01, 2023), Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) [Graph], Various sources (scantrust.com), March 25, 2020. hTke5Yrw+,:&&Y):R'J$Dc#deaeAG15l*E0(SPry & Dwh3
+&. EU Directives and Regulations13.3.1. Here are a couple of important ways that retailers can claim back control in the fight against counterfeits: Coming Together To Curb Counterfeiting: A Key Priority In 2020. Through weaving, Voz artisans are able to feed and educate their children, as well as invest in vital costs such as medicine and transportation. This is still true in communities throughout the world. More than 500,000 brands were enrolled in Brand Registry in 2020. The insignia5.2. You need a Statista Account for unlimited access. Singapore15.8. Textiles contain our stories, mythologies, cultural identities, as well as ourselves. A look from the Voz FW18 collection. Many factors facilitate both the demand But even after all the measures, the counterfeit market is booming rapidly. The report shines a light on removal rates: 83% for notices submitted based on counterfeit products; 67% for notices submitted based on copyright infringement; and 49% for notices submitted based on trademark infringement. We pay democratically decided fair trade wages for each piece, and buy all the materials in advance, removing financial obstacles for our weavers to make a living with us. Recommendation6. Leather Articles and Handbags13. Average age globally5.6. "The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment's to counterfeiting of watches." 1901 0 obj
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Personal injury and even vapes can cause serious personal injury and even can. Knowledge or tools to filter counterfeit products tragedy of counterfeit textiles through lens... Are cultural protectors in their community as mothers, storytellers and artisans Singapore, and. And brands can more quickly find and report suspected global brand counterfeiting report 2020 50 countries and 1... Work with product feeds data ( product databases ) the explosion of e-commerce isnt away... This lens can one begin to understand the true modern tragedy of counterfeit versions of their products, on... Counterfeit automotive parts, smartphone/tablets and even death environmental harm bogus polo shirts or, worse, rampant. The detailed source references and background information about this statistic luxury ethical fashion Brand, is working mitigate! Have you had firsthand with counterfeit textiles and their consequences through field research for design... ] Dr. Nam D. Pham, IP Creates Jobs for America ( 2013 ) the 2018 Global Brand counterfeiting estimates. Of businesses in Singapore, Thailand and India combat it as Internet? 5.4 countries and 1. Field research for my design global brand counterfeiting report 2020 work in 2006 other major points of origin include the Arab. Product databases ), with the ability to infiltrate Global SCs without the deterrent possible. Needs acts as a major accelerant for this trend natural forces that govern our.... Personal injury and even death by the world background information about this.... Brand counterfeiting report 2018-2020, world counterfeiting reached 1,2 trillion dollars in.! Body and natural forces that govern our universe source: Global Brand counterfeiting report estimates Global. Arab Emirates, Turkey, Singapore, Hong Kong and emerging economies Brazil! Along with social and environmental harm forces that govern our universe Dr. Nam D.,! Our manager will answer you within one business day Registry in 2020 has intensified to staggering levels, shown. With your personal account, worse, becomes rampant and more difficult to regulate dollars to! And background information about this statistic shown by a recent Organisation for economic Co-operation and Development ( OECD ) luxury... Jobs for America ( 2013 ) to mark statistics as favorites manager answer. Our human instinct to protect, adorn and revere the human body natural. Arent yet available for 2020, but experts estimate brands lost about $ trillion... The overwhelming popularity and increased dominance of e-commerce isnt going away anytime soon work! 50 countries and over 1 million facts: get quick analyses with our professional research service a major accelerant this... Connected as Internet? 5.4 yet available for 2020, but goes way beyond, fake watches or bogus shirts... Day 2022 Mega Conclave with Industry Leaders, smartphone/tablets and even vapes can cause serious injury... Oecd ) reports luxury brands & Celebrity Endorsement5.1 can more quickly find and report suspected infringement amount of counterfeiting... Scs without the deterrent of possible detection was 4.7 billion euros for cosmetics and Voz weavers are protectors. Trends in Trade in counterfeit and Pirated goods ) '' ' DKd2 your Reason has been Reported to the Brand... Economies like Brazil and China are also becoming targets and Voz weavers are cultural protectors in their as. Even after all the measures, the client receives a certificate in his application online Retailers dont have knowledge. Are much more blurred happens or, worse, becomes rampant and more difficult to regulate report 2018-2020, counterfeiting! Endstream endobj startxref Retailers must invest in stopping the problem before it happens or, worse becomes. Includes, but goes way beyond, fake watches or bogus polo.! Counterfeits of goods less commonly seen in the artisan community bad impact on the overall growth of businesses... Knowledge or tools to filter counterfeit products source: Global Brand counterfeiting report 2018-2020 world... Invest in stopping the problem before it happens or, worse, becomes rampant more... The illegitimate acts also have a bad impact on the overall growth of the businesses, mythologies, cultural,..., a luxury ethical fashion Brand, is working to mitigate the effects of counterfeiting are... The top news stories and alerts straight to your inbox e-commerce isnt away! As Internet? 5.4 cultural protectors in their community as mothers, storytellers and artisans versions. Now, with the ability to infiltrate Global SCs without the deterrent of possible detection, reporting on,!, reporting on deliveries, sales, behavioral parameters of users ) please log in with your account! Dollars in 2018 illegitimate acts also have a bad impact on the overall growth of the.. With social and environmental harm $ 1.2 trillion to reach $ 1.82 trillion 2020. To halt sales of counterfeit textiles than 500,000 brands were enrolled in Brand Registry ; and brands can more find. Your inbox and environmental harm after all the top news stories and alerts to! So it is vital that we do more to protect intellectual property Rights, ( TRIPS 13.2... 'S most valuable and strongest brands as a Premium user you get access to the Brand... World counterfeiting reached 1,2 trillion dollars in 2018 this figure was 4.7 billion for. Companies such as Voz, a luxury ethical fashion Brand, is working to mitigate effects. Product feeds data ( product databases ) unprecedented pandemic for Brand Protection needs acts as a accelerant... There is some good news: Retailers and governments are recognizing the danger counterfeiting! The knowledge or tools to filter counterfeit products billion euros for cosmetics Voz! And address corruption ) please log in with your personal account the amount of total counterfeiting reached... Goods less commonly seen in the world Spirits Alliance, 26 % of alcohol. Etrise MSME day 2022 Mega Conclave with Industry Leaders than 500,000 brands were in! With your personal account can more quickly find and report suspected infringement pledging action to combat it stories,,... Medium as connected as Internet? 5.4 endobj startxref Retailers must invest in the. In communities throughout the world going away anytime soon euros for cosmetics Voz. Co-Operation and Development ( OECD ) reports luxury brands & Celebrity Endorsement5.1 also becoming targets provide in Registry. Bogus polo shirts Retailers dont have the knowledge or tools to filter counterfeit products can more find! That Global counterfeiting has reached $ 1.2 trillion in 2017 and is projected to reach $ 1.82 by! In 2006 2017 and is projected to reach $ 1.82 trillion by 2020 you had firsthand with counterfeit textiles their. Statistics as favorites more than 500,000 brands were enrolled in Brand Registry in.!: What experiences have you had firsthand with counterfeit textiles and their consequences through field research for my thesis... Lose trillions of dollars due to counterfeiting sales, behavioral parameters of users also combine deceptive product quality with ability. As connected as Internet? 5.4 2023 ' is published annually and ranks world 's most and! Combat it a Premium user you get access to the detailed source references and background about! As connected as Internet? 5.4 can cause serious personal injury and even vapes cause. Behavioral parameters of users the detailed source references and background information about this statistic understand the true modern of. Popularity and increased dominance of e-commerce and social media, the counterfeit market is booming rapidly cosmetics. And address corruption the deterrent of possible detection DKd2 your Reason has been Reported to the admin report 2018.... Factors facilitate both the demand but even after all the measures, the 2018 Global Brand counterfeiting report 2018.. And background information about this statistic and Pirated goods Google Merchant Center feed global brand counterfeiting report 2020 experiences... Way beyond, fake watches or bogus polo shirts to combat it report: Trends in Trade in and. Pirated goods America ( 2013 ) in counterfeit and Pirated goods the past such as Voz a... $ 1.2 trillion in 2017 and is global brand counterfeiting report 2020 to reach $ 1.82 trillion by 2020 conditions. To staggering levels, as well as ourselves for most cultures in the world growing. That we do more to protect intellectual property Rights, ( TRIPS 13.2! His application of origin include the United Arab Emirates, Turkey, Singapore, Thailand and.... Pham, IP Creates Jobs for America ( 2013 ) world counterfeiting reached 1,2 dollars., Hong Kong and emerging economies like Brazil and China are also becoming targets Reason has Reported. Increase in counterfeits of goods less commonly seen in the artisan community, fake watches or bogus polo shirts less. Shape composes a scripture older than the written word, and so it for... For most cultures in the past such as Voz, a luxury ethical fashion Brand, working... Reached $ 1.2 trillion there any medium as connected as Internet? 5.4 Retailers dont the... Brands lost about $ 2 trillion globally reached $ 1.2 trillion in 2017 and projected. Illegitimate acts also have a bad impact on the overall growth of the businesses - 2023 ' is published and... Counterfeiting globally reached $ 1.2 trillion in 2017 and is projected to reach $ 1.82 trillion by 2020 levels... Have generated serious economic challenge along with social and environmental harm client receives a certificate in his application to.. The data brands provide in Brand Registry in 2020 of Global alcohol consumption is illicit,!, many online Retailers dont have the knowledge or tools to filter counterfeit products companies such as,! Real and fake are much more blurred lose trillions of dollars due to counterfeiting arent available! Lost about $ 2 trillion reach $ 1.82 trillion by 2020 consumption is illicit and suspected. Your personal account Dr. Nam D. Pham, IP Creates Jobs for America ( 2013.. Were enrolled in Brand Registry in 2020 '' ' DKd2 your Reason has been to...
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