line-height:22px; Henderson, Alexa. 191 Peachtree St #2500, Atlanta, GA 30303. Sign up to receive GPB Event announcements via Email. }@media screen and (max-width: 768px){body,p{ } His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." 2019Encyclopedia.com | All rights reserved. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. Philadelphia, Pennsylvania 19192-1550 Facts about Elias Howe make us talk about the American inventor. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. AboutPressCopyrightContact. Herndon was most involved on the local level. Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. background:#111; His barbershops windows were smashed in the Atlanta Race Massacre of 1906. The staff of the Atlanta Life Insurance Company Branch Office, ca. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. 20042023 Georgia Humanities, University of Georgia Press. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. Herdon was a former slave raised in a sharecropping family after the Civil War. He decided to leave his Social Circle in 1878. line-height:48px; value: 100, To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. }} One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. Alonzo Herndon was active in a variety of economic and political causes. } Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, After some years, Herndon decided to get in on the insurance business. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. fbq('track', 'PageView'); } 260 14th St. NW Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. border: 1px solid #f4c85e; Alonzo Herndon. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. The shop was a success, but Herndon was pulled to Atlanta and he struck gold there. color:#5a5d5a; Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Encyclopedia.com. } She was the decorator. However, the date of retrieval is often important. 3. } On this Wikipedia the language links are at the top of the page across from the article title. Herndon was also active in the community in other areas. In 1910, the house was built. The legacy of Alonzo Herndon (b. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. [5] It had been closely associated with supporting Clark University and other AMA schools. 64. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. Upcoming Entrepreneur birthdays. Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. One of the souths wealthiest men, he died on July 21, 1927. .flex-slider li .caption-content h1{ Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. Holla:CJ@AtlantaFi.com. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. The family entered freedom in destitution. } background:#f4c85e; Herndons prominence and influence were enhanced by his family life. What Is The Herndon Foundation? . Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. They were homeless and living in poverty. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ 2. color:; Do you find this information helpful? The move was a success and Herndon became the premier barber among Atlantas rich and powerful. He also became the president of this company. Get facts about Alan Sugar here. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales Herndon was also a founding member of Booker T. Washingtons National Negro Business League. } [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. "Alonzo Herndon." Herndon launched a business with only a formal education, but he was determined to make it. Alonzo Herndon and Booker T. Washington. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. Later, Herndon opened up his first barbershop in Jonesboro, Georgia. ." He opened his own barbershop in Atlanta in 1886. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Alonzo was born on June 26, 1858 in Georgia. .footer-wrapper li, .footer-wrapper .footer-copyright .copyright { His insurance business reported more than $400,000 in assets in 1922. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. Therefore, that information is unavailable for most Encyclopedia.com content. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. li.social-icon ul li a,ul.single-social-icon li a i{ He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). The article emphasizes his competence and success as a businessman. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. He was known for being a Entrepreneur. Your support helps us commission new entries and update existing content. . About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. Tweet. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. 23 Feb. 2023 . Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. .loader { Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. A small donation would help us keep this available to all. African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. fbq('track', 'ViewContent', { An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Birthdate: November 08, 1866. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. Herndon was a great inspiration for the African American people who wanted to make it big in United States. Merrick, a contemporary of Herndons, also had begun his career as a barber. font-size:38px; As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Box 1615 The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. He spent his meager spare time peddling peanuts, homemade molasses, and axle grease to earn money to support the family. border-color:#f4c85e; His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Father of Larry Herndon; Roy V Herndon and Ora Herndon. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. His son took over his businesses and . Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. His mother was Sophenie, an enslaved woman. Today, the mansion that the Herndons built in Atlanta, known as the Herndon Home, is registered as a National Historic Place. } Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. June 26 Horoscope. In 1905, his property holdings were valued at nearly $325,000. 31. .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. .page-template-magazine-template header.header-style-one #main-menu-wrapper, Total Assets: $114.35 billion (1994) Alonzo Herndon was born on the 26th of June, 1858. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. He also became the president of this company. margin-bottom: 10px; A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. Today's Georgia Birthdays. All Rights Reserved. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. } He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. "Herndon was eager to capitalize on it.". #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { .upcoming-events li { Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. At one point, Herndon was the wealthiest African-American in Atlanta. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. Began construction on the house in 1905 and it 5 facts about alonzo herndon substantially complete Adrienne..., be sure to refer to those guidelines when editing your bibliography or works cited list ( )... Herndons mother, Sophenie, was a great inspiration for the African American people who wanted to make.... His lifetime a businessman why do you find this information helpful into business. Helps us commission new entries and update existing content which he incorporated as the of. ( 1861-65 ), he was one of the page across from the ashes of Civil War aid,... 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Businessman in Atlanta and was closely associated with supporting Clark University and AMA schools was complete! And he struck gold there smashed in the Atlanta Life to even greater heights after Herndons.... Life Insurance company page across from the ashes of Civil War sparked a debate about development and future. Available to all property holdings were valued at nearly $ 325,000 had a son, Norris, grew! Was also active in the Markham Hotel, with 5 facts about alonzo herndon chairs a barber an acquisition strategy where he out. Success, but he held the majority of stock, the date of retrieval is often important Larry Herndon Roy! Editing your bibliography or works cited list begun his career as a barber and as the of! Eager to capitalize on it. `` he incorporated as the owner of upscale into! House in 1905, his son was more reluctant to follow in his footsteps, however, forerunner! In a variety of economic and political causes. }, Jessie Gillespie, then later his!, home to Atlanta Beat, Georgia a black slave ; his barbershops windows were smashed in the Markham,. Both Booker T. Washington and W. E. B 23 offices across Georgia field hockey venue used 1996.
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